In today's digital world, being online is really important for businesses, even for restaurants. People love ordering food online because it's easy and convenient. So, it's not just an option to have an online ordering system for your restaurant, it's actually necessary!
In this guide, we'll explore restaurant online ordering systems. We'll learn what they are, why they're important, and how bring success with it. So, let's get started!
What is a Restaurant Online Ordering System?
A restaurant online ordering system is a website or app that lets people order food and drinks online. This system can be a part of a restaurant's website or app, or it can be its own separate thing. It allows customers to easily order their favourite dishes from the comfort of their own homes using the internet.
Why is a Restaurant Online Ordering System Important?
In today's busy world, consumers are looking for convenience. With an online food ordering, customers can easily look at the menu, choose what they want, and pay for it online. The customer gets real-time updates on their order status with push notifications.
This also helps the restaurant be more efficient. Servers don't have to spend as much time taking orders, so they can focus on providing excellent customer service.
What is an online ordering system for takeaway?
A takeaway ordering system allows customers to place orders for online for collection from the restaurant. Customers can easily browse menu items, choose what they want to eat, modify orders, and pay for it online. They can then choose a preferred pickup time and collect their prepared food directly from the restaurant.
What are the different types of online food ordering systems?
Here are some of the most common types online ordering for restaurants:
Restaurant Websites
Many restaurants have their own websites with built-in online ordering systems. Customers can visit the restaurant's website, browse the menu, and place orders directly.
Mobile Apps
Some restaurants develop their own mobile apps that customers can download on their smartphones. These apps offer a seamless ordering experience and often provide additional features like loyalty programs and personalised recommendations.
Third-Party Delivery Apps
Third-party delivery apps like Uber Eats, Deliveroo, and Just Eat partner with multiple restaurants and allow customers to browse through various menus and place orders for delivery or takeaway.
What are the advantages of ordering food online?
Restaurant online ordering systems solve several problems for both customers and restaurant owners. Here's why you need an online ordering system:
- Convenience: Provide customers with the convenience of placing orders from the comfort of their own homes. This eliminates the need for customers to visit the physical location or wait in long lines.
- Order Accuracy: Reduce errors in order taking and processing. Customers can select items from a menu and modify it, ensuring that their order is accurate. This minimizes the risk of miscommunication between customers and restaurant staff.
- Time Efficiency: Customers can save time by placing their orders online and specify the desired pickup or delivery time. This can help customers plan and manage time better.
- Increased Revenue: Implementing an online ordering system can help restaurants tap into a larger customer base. Customers who prefer the convenience of online ordering and delivery prefer restaurants that offer these services. This can lead to an increase in overall revenue.
- Improved Order Management: It is an efficient order management tool. These systems track orders, manage inventory, and streamline the overall order fulfilment process. This helps restaurants better organize their operations, ensuring timely and accurate deliveries.
- Customer Insights: With online ordering reports, restaurants can gain valuable insights into their customers' preferences and behaviors. Use a data-driven approach to develop targeted promotions and enhance the overall customer experience.
How to prepare my restaurant for an online ordering system?
Preparing your restaurant for an online ordering solution involves several steps. Here are some key considerations:
- Choose the Right Online Ordering System: Research and select a reliable online ordering system that suits your restaurant's needs. Look for features like integration with your POS system, order management capabilities, and customer support. Read our guide on "POS Online Ordering System Features" to find out more.
- Update and Optimize Your Menu: Take the time to review and update your menu for online ordering. Consider optimizing your menu for online readability and highlighting popular or special items.
- Set Up Online Payment Options: Determine which payment methods you will accept for online orders. Set up a merchant account or integrate with payment gateways to facilitate secure and seamless transactions. Offer a variety of payment options, including credit/debit cards, digital wallets, and cash on delivery if applicable.
- Prepare Your Staff: Train your staff on how to handle and fulfil online orders efficiently. Communicate any specific instructions or protocols for handling online orders to ensure a smooth workflow.
- Streamline Order Fulfillment: Establish a clear process for receiving and fulfilling online orders. Train your kitchen and front-of-house staff handle the increased order volume and adjust workflows accordingly. Consider implementing technology like kitchen display systems (KDS) or order management software to improve efficiency.
- Test the System: Before launching the online ordering system, thoroughly test it to ensure that everything is functioning correctly. Place test orders to simulate the customer experience and identify any potential issues or gaps in the process. Make necessary adjustments or fixes based on the test results.
- Promote Your Online Ordering Service: Once the website is launched, actively promote it on your website, social media pages, sending emails, and even putting up signs in your restaurant.
How do I find customers ordering food online in our area?
To find customers ordering food online in your area, you can consider the following strategies:
- Use Local Online Platforms: Research local directories, food blogs, review sites, or community forums. List your restaurant on these platforms, so people can find you and see that you offer online ordering and delivery.
- Optimize Your Online Presence: Optimize your website and social media profiles with relevant keywords and location-specific information. This will help potential customers find your restaurant when searching for online food ordering options in your area.
- Leverage Social Media Marketing: Promote on social media platforms like Facebook, Instagram, and Twitter and engage with potential customers. Share attractive food photos, promote special offers or discounts, and encourage your followers to order online.
- Offer Incentives for Online Ordering: Offer exclusive discounts, free delivery, or loyalty programs to encourage customers to order online. This can attract new customers and incentivize existing customers to order more frequently.
- Collaborate with Local Influencers: Identify local food bloggers, influencers, or social media personalities who have a significant following in your area. Partner with them to promote your online ordering service through sponsored content, reviews, or giveaways, reaching a wider audience.
- Engage in Local SEO: Optimize your website and online listings for local search engine optimization (SEO). Use location-specific keywords, add your business address and contact details on your website. Encourage satisfied customer to leave reviews online.
How does online ordering help restaurants' profit?
Online ordering systems can help restaurants increase their profits in several ways:
- Expanding Customer Base: With online ordering, restaurants can tap into a customer base that prefer the convenience of online ordering and delivery. This increases the potential customer reach and can lead to a boost in sales.
- Increased Order Frequency: Online ordering systems encourage repeat business. Customers who find the online ordering process convenient are more likely to order from the same restaurant again. This increases the frequency of orders and contributes to overall revenue growth.
- Order Customization and Upselling: Online ordering systems provide opportunities for restaurants to offer customization options, such as add-ons, substitutions, or special requests. These options allow restaurants to upsell and increase the average order value, leading to higher profits.
- Efficient Order Management: Online ordering systems streamline the order management process. Utilize your website as a central hub for promotions, actively promote it on social media platforms, implement targeted email marketing campaigns, leverage various marketing channels to boost visibility and engagement.
Conclusion
Having a restaurant online ordering system is crucial for the success of any restaurant. It provides a convenient customer experience, increases efficiency for restaurants, and allows for tapping into a larger customer base. With the right restaurant online ordering system, you can take your business to new heights and stay ahead of the competition.
For almost 20 years, 3S POS has offered one of the most flexible EPOS systems to international brands such as Caffe Concerto, Maroush, Comptoir Libanais, Pepe’s Piri Piri, GDK and thousands more delighted customers.
If you are looking to create an online ordering system for your restaurant, book a free demo with our sales team.