Overview
German Doner Kebab (GDK), a rapidly expanding restaurant chain, sought to enhance its customer experience and operational efficiency. With 136 restaurants in the UK and 150 worldwide, GDK recognized the shift in consumer behaviour towards self-service. They partnered with 3S POS to integrate advanced technological solutions into their operations.
Challenges
- Adapting to Consumer Preferences: GDK noticed a trend towards self-service among consumers.
- Complex Back Office System: The existing back office system was not intuitive and required in-depth knowledge to navigate and extract information.
- Need for Customized Reporting: GDK required a more flexible restaurant management software with responsive reporting system to meet their dynamic needs.
Solutions
- Self-Service Kiosks (SSK): 3S POS developed Self Service Kiosks tailored to GDK's customer journey, resulting in a 98% acceptance rate in a newly opened restaurant.
- Intuitive Back Office System: 3S POS enhanced the back office system, making it more user-friendly and intuitive.
- PowerBI Integration: 3S POS utilised PowerBI to create a comprehensive suite for GDK, enabling instant access to customized reports and real time data analysis.
Results
- Enhanced Customer Experience: The SSKs aligned with consumer preferences, offering a seamless self-service experience. It provided great customer experience, gather customer feedback and helped GDK gather customer data to enhance their strategies.
- Improved Operational Efficiency: The intuitive back office system and real-time reporting capabilities allowed GDK to make quicker, data-driven decisions.
- Adaptive Technology Solutions: 3S POS provided solutions that evolved with GDK's growing and changing needs, demonstrating flexibility and understanding of both franchise and enterprise-level requirements.
Testimonial
Michael Biggins, Operations Director at GDK, praised 3S POS for their ability to understand and meet GDK's needs. He highlighted the importance of having access to leadership and technology teams that foster a collaborative environment for finding the right solutions. Biggins recommends 3S POS for emerging and growing companies that require adaptable and intuitive hospitality solutions.
Conclusion
The partnership between German Doner Kebab and 3S POS exemplifies the successful integration of technology in the food service industry, improve customer experience and operational efficiency. The case study demonstrates 3S POS's ability to provide tailored, intuitive solutions that evolve with a company's growth and changing needs.
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