One of the most popular ways of engaging with customers on social media in the restaurant business is through Instagram. As this platform focuses far more on pictures and showing off the aesthetics of food, drink, and the restaurant itself, Instagram can be a great way to show people how amazing your food looks. Check out other tips for restaurants.
However, marketing your restaurant properly through Instagram can be challenging, and without proper instruction or advice, your Instagram account won’t bring you all the benefits it should. Here are a couple of Instagram tips for you to use so that you can really boost your business.
Instagram Marketing Tips for Restaurants
Fine-Tune Your Instagram Bio
Your Instagram bio is the gateway to your restaurant's world. Keep it concise, informative, and peppered with essential details like your location, contact info, and a link to your website or menu. A well-optimized bio ensures potential customers get the lowdown in a glance.
Focus on one subject per post
One of the most common mistakes for pictures on Instagram is making them too crowded. Having too many dishes of food in the picture will make it look cluttered, and end users will be unable to focus on the specifics of any one item. Instead, make sure each photo really highlights the features of the food shown, so that people will be drawn to it and want to try it.
Consider the weather and season
Social media posts need to be current, as this makes them engaging. Far fewer people will be interested in a bowl of warming soup if the weather is extremely hot, regardless of how good the picture is. By tailoring your pictures and posts to external factors, you will be able to connect with your audience, showing them why they should visit your restaurant today.
While the Instagram algorithm keeps evolving, one of the key proven tactics to increase engagement is regular posting. If you haven’t already, switch your account to a business account so you can access the most in-depth analytics for your profile. You can then see when most of your followers are online during each day and post at those times. Posting genuine, organic content at least once a day will bring an increase in likes and followers. In time, you will notice that posts receive more attention and comments from your audience. Keep an eye on account analytics to understand which type of content is most popular and make sure you post similar content regularly.
A great way to show your restaurant as being up to date and ready to offer great customer service is by promoting your technology. Whether you have self-service kiosks or a new restaurant POS system, Instagram is an ideal place to advertise this. It will also prove to your customers that you are ready to invest in areas that will promote their experience, which will increase long term brand loyalty.
Unleash the Power of Instagram Stories and Reels
Don't overlook the magic of Instagram Stories and Reels! Stories are your ticket to sharing fleeting moments like daily specials or kitchen adventures, while Reels let you serve up short, snappy videos that capture your restaurant's unique vibe. These features add an extra layer of excitement and keep your audience engaged.
Champion User-Generated Content (UGC)
Turn your customers into your biggest cheerleaders! Create a special hashtag and encourage diners to share their experiences. Reposting their content not only showcases real, happy customers but also gives your restaurant an authentic touch. Just remember to ask for a friendly nod before hitting that repost button.
Team Up with Local Influencers or Foodies
Forge connections with local influencers or food bloggers who vibe with your restaurant's personality. Collaborate with them for reviews or features that can introduce your eatery to a whole new audience. These influencers often bring along a troop of followers who trust their taste buds.
Strategically Navigate Instagram Ads
Unlock the potential of Instagram's advertising playground. Craft compelling ads that target specific demographics, interests, and locations. Experiment with various formats – carousel ads, sponsored posts – to discover what resonates best with your target audience.
Post Behind-the-Scenes Snippets
Let your brand personality shine by sharing behind-the-scenes snippets – from your hardworking staff to the culinary magic happening in the kitchen. It's like inviting your followers into your restaurant's inner circle, creating a connection that goes beyond the menu.
Keep the Conversation Flowing
Don't leave your audience hanging! Respond to comments on your posts to show you value their input. Whether it's a shoutout for a delicious dish or some constructive feedback, being actively involved builds a sense of community. Quick responses, both to the highs and lows, showcase your commitment to customer satisfaction.
At 3s-POS, we pride ourselves on helping busy restaurant owners manage all aspects of their business through one integrated system. Stock, orders, and trends can all be organised and analysed with our systems, so why not take a look at our products today?